Evaluate your game's financial health and user engagement by calculating key metrics like LTV, ARPU, and Retention.
The calculations are based on standard industry KPIs:
Scenario: A mobile RPG generated $10,000 last month with 5,000 active users.
In the highly competitive world of video game development, passion drives creativity, but data drives success. The Gaming Industry Calculator is a specialized tool designed for developers, publishers, and studio managers to quantify the performance of their titles. Whether you are running a Free-to-Play (F2P) mobile game, a subscription-based MMO, or a premium PC title, understanding the economics of your player base is non-negotiable. This tool distills complex analytics into actionable insights, allowing you to answer the most pressing question: Is my game sustainable?
The calculator focuses on the "Golden Triangle" of game metrics: Monetization (ARPU & LTV), Engagement (Retention), and Conversion. Player Lifetime Value (LTV) is particularly vital; it represents the total revenue cap you can afford to spend on acquiring a new user (CAC). If your LTV is $5.00, but it costs $6.00 to acquire a user via ads, your business model is broken. By using this Gaming Industry Calculator, you can instantly identify these disparities. Furthermore, tracking Retention Rates helps diagnose game design issues. Low Day 1 retention usually indicates a poor tutorial or unappealing art style, while low Day 30 retention suggests a lack of endgame content or depth.
We designed this tool to be versatile. It accommodates various inputs to generate a holistic view of your game's health. By inputting cohort data, you can track how updates affect stickiness. By monitoring conversion rates, you can test if your pricing strategies are working. As noted by industry authorities like Wikipedia's entry on Free-to-Play economics, understanding these metrics is the standard for modern game design. Additionally, resources such as GamesIndustry.biz frequently highlight that studios who rely on data-driven decision-making significantly outperform those who rely on intuition alone. Our Gaming Industry Calculator bridges the gap between raw data and strategic execution.
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Benchmarks vary by genre. Hyper-casual games often aim for 40%+ Day 1 retention, while Mid-core RPGs might target 30-35%. However, Day 30 retention is the true indicator of long-term success; anything above 10% is generally considered excellent for mobile titles.
LTV dictates your marketing budget. It tells you exactly how much revenue a single player will generate over their entire time in your game. You must ensure your User Acquisition (UA) costs are lower than your LTV to remain profitable.
ARPU (Average Revenue Per User) divides revenue by all active users, giving a view of overall ecosystem health. ARPPU (Average Revenue Per Paying User) divides revenue only by the purchasers. This calculator provides ARPU, but you can calculate ARPPU manually by dividing Revenue by Unique Purchasers.
Yes. While terms like "retention" are discussed more in mobile, they apply everywhere. For a premium PC game, "Revenue" is unit sales, and "Active Users" tracks player base health. LTV helps determine the value of paid DLCs and expansions.